SEO is not only important for business and marketers, but also to increase a person's income. For instance, workplaces such as oDesk pay premiums for SEO work. More and more customers are going to the internet and especially search engines such as Google and Bing to not only buy things but also solve their daily problems and look for help on various matters.
The Internet is a great market to sell your skills and having great SEO skills will pay big dividends. This is a good book because there are more than 100 great free SEO tools that are identified for you to enjoy some good page ranks for your companies, products and services.
Online content has to be optimized and there ample sources that can be found by just googling. But when it comes to a book, I felt that this was the best out there regardless of critics pointing out that it was no point of spending $45 for stuff that can be found for free online.
I guess if you’re serious about SEO, then this book is for you. For beginners you might be better of reading online guidelines for SEO and implementing it in your blog or website until it gets a lot of page views. At this point, a book like this comes in hand to polish your skills.
It does have some pretty good ratings on Amazon. Sometimes, these types of books serve as great references when getting to work and maintaining your website and the workbook gives a lot of insights and tips that can be used right away for immediate results.